Yesterday, at the "Adopt a Battalion" ceremony of the Yahad- United for Israel's Soldiers organization, the Shufersal Company adopted the Yoav battalion, a combat unit close to the city of Eilat. Aberkohen said that through this adoption he has the opportunity to reach the only border area in Israel that he did not command over during his military service.
Aberkohen, who served for many years in the military service, sees the great importance in the connection between the civil society and the business sector towards the military. He promised to the fighters of the Yoav Brigade that the employees of the Shufersal branches in Eilat would embrace the fighters of the brigade with great warmth.
Brigadier General (Res.) Yehiel Gozal, the CEO of the united associations of LIBI and AWIS, who served as the commander of the Paratroopers Brigade when Aberkohen served as commander of the Golani Brigade, thanked Shufersal for joining the "Adopt a Battalion" family. Gozal added that the Shufersal Company has also joined the emergency fund to help IDF fighters in times of war.